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公開日:2018.02.05

オウンドメディアを立ち上げた結果・・・

このエックスラボオンラインの立ち上げを思い返すと、オウンドメディアが流行った時に、SEOに強いオリジナルテーマを作ろう!という事で自社開発しました。

お陰様で1年半の間に下記の様なキーワードでSEOの効果があり、新規ユーザーの訪問率は80%を超えるまでに成長しました。

値段設定 約143,000,000件中 2位
価格設定 約16,000,000件中 2位
販売価格 約5,350,000件 9位
ダイレクトレスポンスマーケティング 約131,000件中 3位
知名度 約52,500,000件中 3位
認知度 約5,060,000件 1位
リストマーケティング 約55,600,000件中 1位
リスト獲得 約14,900,000件中 2位
広告の役割 約6,050,000件中 1位
メルマガ読者を増やす 約1,110,000件中 3位
ストック型ビジネス 約243,000件中 1位
フロー型ビジネス 約397,000件中 1位
目的設定 約50,900,000件中 1位
セミナー集客 約3,440,000件中 7位
作業興奮の原理 約346,000件中 1位
先駆者利益 約322,000件 2位
後発者利益 約2,040,000件 2位
そもそも論 約477,000件 5位
etc・・・

もう書ききれない程、様々な単一キーワードや複合キーワードで上位表示されています。お陰様で自然流入のPVも増えましたし、狙ったキーワードは直接的・間接的に弊社の見込み客に繋がるワードばかりです。

このテーマを購入して頂いたクライアント達で、きちんと弊社のノウハウ通りに記事の更新を行なっている人達も、様々なキーワードで上位表示されていますので、テーマを作って、セミナーをして良かったなと思っています。

シンプルに集客を行うのであれば、LP作って広告費を掛けるのが即効性があるのですが、見込み客リストを取りたい、見込み客リストの教育をしたい、関係性を構築したいという声もあれば、「広告に掛けるお金がないけど集客したい」と言った声もあります。

じゃあ、ブログは最初に器を作って、適切な書き方で記事を書けば上位表示されて集客に繋げられるよ!という事で、まずは自分達で結果を出さなきゃ信用ないよねって事で始めました。その結果は上記に記した通りです。自分達で背中みせてやっていたら、お客さんも言い訳しないだろうとね(笑)

有難い事に弊社へのご依頼も多く、キャパオーバーなためお断りするケースが増えてしまいました。

僕達には次のミッションが待っています。テーマの再販売、ブログSEOのセミナー、リライトを行う時に使用するツール販売、その他にもセールスライター向けのツールの販売など、様々な事を視野に入れていますので、新サービスの案内を楽しみにして頂ければと思います。

 

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執筆者:藤 勝行 (http://xlab.co.jp)

4年間経営した会社を倒産後、再度起業したインターネット広告代理店(エックスラボ)を3期目で年商約10億円グループにまで成長させる。集客をしたい中小企業の経営者や大手企業の担当者、同業他社までも参加するセミナーを開催する起業家。広告マン兼マーケッター。

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