結果に差が出る人の違いとは?
ビジネスでは同じように結果を出そうとしても、結果が出る人と出ない人、もしくはいつまでも同じ場所にいる人がいる。結果が出る人はそれで良いし、結果が出ない人も正しい努力と成長意欲があれば、いつかは変われる。しかし、ずっと同じ場所にいる人にはある共通項が存在するようだ。
あなたはきっとビジネスで下記のような議論を経験したことがあるだろう。もしかすると目上の人や立場が上の人にこういった議論で論破されて腹が立った経験はないだろうか。
例えば、ある会社で担当のA君が上司に「Twitter」を利用して新規顧客の獲得を提案したとしましょう。
・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
A「Twitterを活用して、新規顧客の獲得を目指すのは如何でしょうか?」
上司「我々のターゲット層の中高年齢層はTwitterはしていないんじゃないか?現に俺も俺の周りもあまりしていないぞ。TwitterよりはFacebookの方がまだいるんじゃないのか?」
A「上司の周辺はそうかも知れませんが、Twitterを使っている中高年齢層はたくさんいると思います。」
上司「だいたいTwitterが炎上したらどうするんだ?お前は責任を取れるのか?リスクに関して調査したのか?同業でやっていないってことは失敗した可能性もあるんじゃないのか?そこらへんも調査してリスク管理は徹底しているのか?」
A「いや、そこまではしていません・・・」
上司「ほら見ろ!リスク調査もせずに、お金を掛けて、炎上して顧客が逆に離れたらどう責任取るんだ?」
A「すみませんでした。。。見込みが甘かったようなので、今回は見送ります・・・。」
・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
このような議論の経験を上司やクライアントとしたことはないだろうか?
やりこめた相手はさぞかし論破した悦に入っていることだろう。しかし人間というのは「理屈」と「感情」で成り立っている。やり込められた人間の「感情」はどう感じるだろうか?
この上司は話しにならないから、今後は提案するのをやめよう。どうせ自分が気に入らなければ論破しようとしてくるし、話しを聞いてくれないしな・・と周囲に思われる可能性は高い。
いつまでも同じ場所にいる人というのはこういった新しい提案や技術、考え方を鼻から聞かない人に多いらしい。むしろ自分の居場所を守りたくて、自分を肯定したくて、攻撃的に論破してくる。きっとあなたも経験があるはずだ。
多くの判断で「感情ヒューステリック」が関わっている
その証拠にダニエル・カーネマンのノーベル経済学賞を受賞した名著「ファスト&スロー」で下記の研究結果が書かれている。
【認知科学の分野で著名な、オレゴン研究所のポール・スロビックは、「私達の予想」は「たくさん見聞きしたこと、あるいは感情に訴える強さによって歪められてしまう」と発表した】
僕たちは日常的に「その問題について自分はどう考えるか?」と客観的に考えるよりも「自分はそれが好きか?やりたいか?」と主観的に考える。
オレゴン研究所のスロビックのチームはさらなる実験をした。
水道水へのフッ素添加、化学プラント、食品防腐剤、自動車などについて、個人的な好き嫌いを言ってもらったうえで、それぞれのメリットとリスクを書き出すように実験の参加者に指示を出した、その結果は・・・
・ある技術に好意を抱いている場合は、メリットを高く評価し、リスクはほとんど顧慮しない。
・逆にある技術を嫌いな場合は、リスクを強調し、メリットはほとんど思い浮かばない。
ということが明らかになったのだ。
冒頭のA君と上司の会話の例でいうと、上司はTwitterのことをよく分かっていないので、不安が強い。自分が知らないから、成功した時にA君の会社内の存在が大きくなり、自分を脅かす可能性があるから不安。などの感情が出ている可能性がある。なので・・・
上司「だいたいTwitterが炎上したらどうするんだ?お前は責任を取れるのか?リスクに関して調査したのか?同業でやっていないってことは失敗した可能性もあるんじゃないのか?そこらへんも調査してリスク管理は徹底しているのか?」
A「リスクのけんは後ほど調査いたしますが、上司はTwitterを使うメリットはきちんと考えていますか?リスクにばかり焦点を当てて、メリットを見ていないなんてことは無いですよね?」
上司「そうだな・・。メリットは〇〇や△△かな」
というふうに、メリットも考えることでその案に感情が揺れだしたりもする。これも感情ヒューステリックの一つだ。物事には光と陰、つまりメリットとデメリットが存在する。影が濃いほど、光も強いはずだ。
常に自分の好き嫌いの感情に左右されずに冷静に物事を判断するように意識しよう。
感情ヒューステリックに振り回されていると、来年も再来年もきっとあなたは同じ場所にいる。
4年間経営した会社を倒産後、再度起業したインターネット広告代理店(エックスラボ)を3期目で年商約10億円グループにまで成長させる。集客をしたい中小企業の経営者や大手企業の担当者、同業他社までも参加するセミナーを開催する起業家。広告マン兼マーケッター。
この記事が気に入ったらいいねしよう!
最新記事をお届けします。
ソーシャルで記事を共有する
facebookでコメン卜する
記事にコメントを残すコメント数:89
※がついている欄は入力必須です
-
2021年07月05日 15:57
832621 307397Id forever want to be update on new articles on this site, bookmarked ! . 289557
-
2021年07月23日 13:55
116650 141370Youre so cool! I dont suppose Ive read anything in this way before. So nice to uncover somebody with some original tips on this subject. realy appreciate starting this up. this excellent internet site is something that is needed over the internet, a person if we do originality. valuable function for bringing something new towards the web! 211639
-
2021年10月08日 20:25
360480 150163Hello! I just now would select to supply a enormous thumbs up with the excellent data you can have here within this post. I will be coming back to your blog web site for additional soon. 507699
-
2021年10月10日 13:31
748444 973117I surely didnt comprehend that. Learnt a thing new today! Thanks for that. 92529
-
2021年10月17日 03:30
903646 918144Soon after study several with the content for your site now, i genuinely as if your technique of blogging. I bookmarked it to my bookmark site list and are checking back soon. Pls have a appear at my web site too and told me in case you agree. 821184
-
2021年11月25日 21:20
335370 124454More than and over once again I like to consider this difficulties. As a matter of fact it wasnt even a month ago that I thought about this extremely thing. To be honest, what may be the answer though? 763582
-
2022年01月05日 14:06
156984 338905good post. Neer knew this, thanks for letting me know. 437812
-
2022年01月09日 12:32
206168 218169As I site possessor I believe the content material here is rattling magnificent , appreciate it for your hard work. You should keep it up forever! Best of luck. 644319
-
2022年02月15日 20:02
941202 429074But a smiling visitant here to share the love (:, btw great style and style . 338049
-
2022年02月19日 03:14
592552 566122Some genuinely fantastic info , Gladiola I detected this. 829991
-
2022年03月05日 10:21
932789 823231Excellent article. I appreciate your attention to this subject and I learned a good deal 161976
-
2022年03月22日 02:18
598470 307999Some genuinely interesting info, effectively written and generally user genial . 1299
-
2022年03月23日 19:47
407511 719697BTW, and I hope we do not drag this too long, but care to remind us just what kind of weapons were being used on Kurds by Saddams army? Towards the tune of hundreds of thousands of dead Speak about re-written history 446597
-
2022年03月27日 01:59
Thanks for finally talking about > 結果に差が出る人の違いとは? | 集客を学ぶ経営者のためのオンライン講座はXLab-online | エックスラボオンライン
< Liked it!Look into my web page info or (tinyurl.com)
-
2022年03月27日 17:06
I think that is one of the so much important information for me.
And i'm happy reading your article. But want to observation on some general things, The web site style is great, the
articles is truly nice : D. Just right task, cheersAlso visit my web blog: their info (tinyurl.com)
-
2022年04月02日 18:04
If some one wants to be updated with hottest technologies afterward
he must be pay a visit this web page and be up to date every day.Feel free to surf to my web site info or (http://tinyurl.com)
-
2022年04月02日 18:49
Amazing issues here. I am very satisfied to look your
post. Thanks a lot and I'm looking ahead to contact you.Will you please drop me a mail?
Feel free to visit my homepage; cheap air tickets
-
2022年04月03日 20:24
Stunning quest there. What happened after?
Take care!Here is my site: cheapest flight tickets
-
2022年04月05日 01:28
Nice post. I learn something new and challenging on websites I stumbleupon every day.
It will always be interesting to read through
articles from other authors and use a little something from their sites.Feel free to surf to my web blog – cheapest airline tickets possible
-
2022年04月05日 06:00
Piece of writing writing is also a excitement, if you
be familiar with then you can write otherwise it is complex to write.my web site :: cheap flights now
-
2022年04月05日 20:24
hi!,I like your writing so much! proportion we keep in touch
extra approximately your post on AOL? I require a specialist in this house to resolve my problem.
May be that's you! Having a look ahead to see you.Also visit my blog post … extremely low airfares
-
2022年05月12日 18:50
Hi, everything is going sound here and ofcourse everyone is sharing data, that's really fine, keep upwriting.
-
2022年05月14日 19:02
565774 414874Deference to website author , some excellent entropy. 761746
-
2022年05月30日 10:24
226278 591116There is noticeably big funds to comprehend about this. I suppose you created particular nice points in capabilities also. 288572
-
2022年08月18日 01:45
597159 49714hey there i stumbled upon your site searching about the web. I wanted to tell you I enjoy the appear of items around here. Maintain it up will bookmark for positive. 316031
-
2022年08月21日 23:22
661199 981747This write-up is dedicated to all people who know what is billiard table; to all those who do not know what is pool table; to all people who want to know what is billiards; 955329
-
2022年09月08日 07:31
806676 791714Id require to verify with you here. Which is not 1 thing I normally do! I take pleasure in reading a submit that will make individuals feel. Moreover, thanks for permitting me to remark! 423928
-
2022年09月10日 21:59
792092 871307magnificent post, really informative. I wonder why the other specialists of this sector do not notice this. You must continue your writing. Im positive, youve a fantastic readers base already! 589486
-
2022年10月02日 07:03
610343 898405Wow actually glad i came across your internet site, i??ll be positive to visit back now i??ve bookmarked it??. 84333
-
2022年10月31日 11:35
651702 955049I really enjoyed reading this web site, this really is great blog. 321411
-
2022年11月18日 22:44
877626 920542Several thanks for sharing this fine piece. Really interesting concepts! (as always, btw) 154309
-
2022年12月01日 13:43
240059 393971Having been just searching at useful weblog articles with regard towards the project research when My partner and i happened to stumble on yours. Thanks for this practical data! 360403
-
2023年01月27日 04:19
Hi are using WordPress for your blog platform? I'm new to the blog world
but I'm trying to get started and create my own. Do you require any coding knowledge to make your own blog?
Any help would be really appreciated!Feel free to surf to my homepage click
-
2023年02月06日 11:38
buy anastrozole pills order arimidex anastrozole for sale online
-
2023年02月18日 18:21
849948 625769What other people have stated and in some uncommon cases, suicide may possibly occur. 912650
-
2023年02月18日 19:33
728569 160258Wohh just what I was looking for, appreciate it for putting up. 350243
-
2023年02月25日 06:02
481660 891303Some truly howling function on behalf with the owner of this site , dead wonderful topic matter. 614990
-
2023年03月12日 11:50
805476 305711Discovering the proper Immigration Solicitor […]below you will locate the link to some sites that we think you should visit[…] 387309
-
2023年04月04日 23:05
532077 230374Aw, this became an really good post. In thought I would like to devote writing such as this moreover – taking time and actual effort to make a quite very good article but exactly what do I say I procrastinate alot and by no indicates find a approach to get something completed. 53267
-
2023年04月06日 10:12
220413 155673undoubtedly like your internet site but you want to check the spelling on several of your posts. Several of them are rife with spelling issues and I find it very troublesome to tell the truth nevertheless I will undoubtedly come back once again. 772368
-
2023年04月08日 18:44
I was suggested this blog by my cousin. I'm not sure whether this post is written by
him as nobody else know such detailed about my trouble.
You're incredible! Thanks!Also visit my web blog: visit now
-
2023年04月10日 03:55
Wow, this paragraph is fastidious, my sister is analyzing these things,
so I am going to tell her.Here is my blog post :: deaf hookup sites
-
2023年04月28日 07:45
Eski ve kullanılmayan malzemelerinizi atmak yerine, çevrenize ve ekonomiye katkı sağlamak için hurda malzemelerinizi bize satabilirsiniz. Hurdacı http://hurdacifirmasi.com.tr/ adresini ziyaret ederek daha detaylı bilgi alabilirsiniz.
-
2023年04月28日 11:07
56278 589507Outstanding weblog here! Also your website loads up fast! What host are you making use of? Can I get your affiliate link to your host? I wish my site loaded up as speedily as yours lol 159656
-
2023年05月17日 00:06
Hello! I could have sworn I've been to this blog before but after browsing through some of the post I realized
it's new to me. Anyways, I'm definitely delighted I found it and I'll
be bookmarking and checking back frequently!Also visit my web blog; IndianCupid reviews
-
2023年05月22日 09:05
Türkiye'den haberler internet haber sitesinde. Son dakika haberleri internethaber.com'da okuyabilir sondakika dünya haberi ve spor, bilim teknoloji, sağlık her şey burada
-
2023年05月29日 08:04
İstanbul'da hurda alım satımı konusunda uzmanlaşmış bir firmayız ve her türlü hurdayı alıyoruz. Bakır, alüminyum ve kablo hurdası konusunda özel olarak hizmet veriyoruz. Hurdacı http://hurdacifirmasi.com.tr/
-
2023年06月08日 23:36
An impressive share! I've just forwarded this onto a colleague
who was doing a little homework on this. And he actually ordered me lunch due to the fact that I discovered it
for him… lol. So let me reword this…. Thank YOU for the meal!!
But yeah, thanks for spending some time to discuss this topic here on your web site.Also visit my web blog: click through the next website
-
2023年06月16日 21:58
My partner and I stumbled over here coming from a different website and thought I might as well
check things out. I like what I see so now i'm following you.
Look forward to exploring your web page again.my web blog :: find out here now
-
2023年07月09日 19:09
A person essentially assist to make significantly posts I'd state.
That is the very first time I frequented your website page and up to now?
I surprised with the research you made to make this actual submit incredible.Excellent process!
My page; sites like escort babylon
-
2023年07月25日 14:40
Hurda malzemelerinizi en iyi fiyatlarla değerlendirmek istiyorsanız, İstanbul'da faaliyet gösteren http://hurdacifirmasi.com.tr/ adresli internet sitesine göz atabilirsiniz. Firma, hurda bakır, hurda alüminyum ve hurda kablo gibi pek çok farklı türde hurda malzemeyi satın almaktadır.
-
2023年07月25日 15:41
Hurda malzemelerinizi en iyi fiyatlarla değerlendirmek istiyorsanız, İstanbul'da faaliyet gösteren http://hurdacifirmasi.com.tr/ adresli internet sitesine göz atabilirsiniz. Firma, hurda bakır, hurda alüminyum ve hurda kablo gibi pek çok farklı türde hurda malzemeyi satın almaktadır.
-
2023年08月13日 17:46
Does your blog have a contact page? I'm having problems locating it but,
I'd like to shoot you an e-mail. I've got some recommendations for your blog you might be interested in hearing.
Either way, great blog and I look forward to seeing it improve over time.my blog; consigli per creare una buona connessione
-
2023年08月14日 08:05
I'm curious to find out what blog platform you're using?
I'm having some small security problems with my latest site and I
would like to find something more secure. Do you have any recommendations?Here is my webpage trios en las palmas
-
2023年08月15日 16:54
My brother recommended I might like this web site.
He used to be totally right. This post actually made my day.
You cann't believe just how so much time I had spent for
this info! Thanks!Feel free to surf to my web-site: ventajas de usar meetic
-
2023年08月17日 20:19
This page definitely has all the info I wanted about this subject and didn't know who to
ask.my webpage … click for source
-
2023年09月03日 10:12
Hurdacılar, atık malzemeleri toplarken çevre koruma konusundaki taahhütlerini her zaman yerine getiriyorlar. HURDACI https://www.liveinternet.ru/?hurdacifirma.com.tr/
-
2023年09月08日 18:54
fantastic issues altogether, you just won a new reader.
What might you recommend about your put up that you simply made a few days in the past?
Any positive?Feel free to visit my blog post :: nackdelar med asiame.com
-
2023年09月09日 07:22
315271 939770I agree with most of your points, but a few need to be discussed further, I will hold a small speak with my partners and possibly I will look for you some suggestion soon. 65278
-
2023年09月15日 12:14
It's actually very complex in this busy life to listen news on Television, thus I only use web for
that purpose, and take the latest news.Also visit my blog … porn on apple tv
-
2023年09月16日 01:26
What's up i am kavin, its my first occasion to commenting anyplace, when i read this post i thought i could also
create comment due to this brilliant post.Feel free to visit my blog post; bukkake porn site discount
-
2023年09月25日 01:51
how can i toast a beautiful girl
https://telegra.ph/how-can-i-toast-a-beautiful-girl-09-10-2 -
2023年10月14日 22:33
I blog often and I really appreciate your
information. The article has truly peaked my interest.
I will book mark your site and keep checking for new information about once
a week. I opted in for your RSS feed as well.my webpage – click through the next article
-
2023年10月17日 22:20
Nice respond in return of this matter with solid arguments and describing everything on the topic of that.
Also visit my web page … click here to find out more
-
2023年10月19日 02:11
I love what you guys tend to be up too. This type of clever work and coverage!
Keep up the very good works guys I've incorporated you guys to our blogroll.
Feel free to visit my page: click for info
-
2023年10月21日 22:03
Hi, i think that i saw you visited my web site thus i came to “return the favor”.I'm attempting to find things
to improve my site!I suppose its ok to use some of your ideas!!Have a look at my website – click through the next post
-
2023年10月22日 06:49
Can you tell us more about this? I'd love to find out more details.
Here is my site click the up coming website
-
2023年10月22日 15:57
Hey, I think your site might be having browser compatibility issues.
When I look at your blog in Chrome, it looks fine but when opening in Internet Explorer, it has
some overlapping. I just wanted to give you a quick heads
up! Other then that, excellent blog!my web site – click the next internet page
-
2023年10月23日 03:20
693103 38017Hi. Cool post. Theres an concern with your site in chrome, and you may want to test this The browser could be the marketplace chief and a excellent element of people will omit your superb writing because of this issue. 503859
-
2023年10月27日 11:05
I all the time used to read article in news papers but now as I am a user of internet so from now I am
using net for articles, thanks to web.my homepage; click the following post
-
2023年10月28日 02:45
Hello there! Do you use Twitter? I'd like to follow you if that would be okay.
I'm definitely enjoying your blog and look forward to new posts.Feel free to surf to my webpage :: click through the next website
-
2023年10月28日 17:52
Howdy! Do you know if they make any plugins to protect against hackers?
I'm kinda paranoid about losing everything I've worked hard
on. Any tips?Also visit my web blog … click the up coming internet site
-
2023年11月17日 11:46
239464 718245Average In turn sends provides is the frequent systems that supply the opportunity for ones how does a person pick-up biological, overdue drivers, what 1 mechanically increases the business. Search Engine Marketing 788394
-
2023年11月19日 03:58
jazz and snow
-
2023年11月20日 14:40
894359 348279thank you dearly author , I found oneself this internet web site very beneficial and its full of outstanding healthy selective data ! , I as properly thank you for the amazing food strategy post. 148625
-
2023年11月29日 15:47
642923 472193I would like to see much more posts like this!.. Fantastic weblog btw! reis Subscribed.. 728455
-
2023年12月02日 19:48
966174 543444Glad to be 1 of a lot of visitants on this awing internet web site : D. 650482
-
2023年12月04日 03:07
445031 400690The urge to gamble is so universal and its practice so pleasurable, that I assume it ought to be evil. – Heywood Broun 27819
-
2023年12月13日 10:51
914656 464736learning toys can enable your kids to develop their motor skills quite easily;; 26010
-
2023年12月13日 21:40
325445 683860Glad to be one of the visitors on this awe inspiring web website : D. 711681
-
2023年12月19日 09:07
587614 151566bless you with regard to the specific weblog post ive really been looking regarding this kind of info on the web for sum time proper now as a result cheers 920777
-
2024年02月09日 04:14
Some software will detect the screen recording information and cannot take a screenshot of the mobile phone. In this case, remote monitoring can be used to view the screen content of another mobile phone.
-
2024年05月06日 19:37
Experience the ultimate casino adventure online! Sign up now and start playing! CasinoAdventure OnlineCasino Lucky cola
-
2024年06月11日 07:21
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
-
2024年08月24日 22:55
Adrese gelen istanbul hurdacı https://bit.ly/hurdaci-numarasi firması olarak hizmet veriyoruz. Her türlü hurda malzemeyi peşin alıyoruz.
-
2024年09月12日 19:59
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
-
2024年10月18日 10:14
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
-
2024年11月06日 18:50
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
人気のある記事よく読まれているページ
-
安くて良いホームページなんてある訳無い!
-
セミナー集客で活用したい9つの集客方法【実践済み版】
-
アドテクとは?~広告技術の進化~
-
リスクを回避して購入意欲を高める方法
-
伝える事が苦手な(話し下手)あなたへ
-
Googleが評価するホームページとは?
905943 326359We maintain your page. Watch it offline once more soon. Quite interesting article. 586096